Viewer Targeting
We can target your video ads based on demographic and psychographic information, location, time of day, OS and browser version.

Contextual Targeting
Podaddies has deep contextual understanding of the video publishers’ content and can target via demographics, category matching, tags and other metadata.

Behavioral Targeting
Viewers are identified and their viewing habits recorded in order to build a behavioral profile. Other items like location are obtained from the viewer’s IP address.  As an individual viewer continues over time to watch videos, a behavioral pattern emerges that can help the Podaddies targeting system choose advertisements to which they will be most responsive.